Real estate was the natural next step for Saad Murtaza as he aimed to gain experience and understanding of varying investment opportunities. However, with no intention of becoming an active agent, one thing had become abundantly clear, that the underlying challenge for any Realtor® revolves heavily around lead generation. With more than 50% of Realtors® closing less than one transaction per year, it is rather prevalent that the industry is saturated, competitive, and/or lacks qualitative marketing measures. As he did for the gaming industry, he began to immerse himself into the world of real estate and the duties of a Realtor®, allowing him to better understand the daily tasks and struggles of those in the industry. Regular motions of door knocking, distributing "Just Listed/Just Sold" flyers, door hangers, and post cards, hosting charity events, attending townhall meetings, access to real estate newsletters, consistent neighbourhood/telelisting calls, addressing expired/FSBO clients, as well as objection handling, all seemed not only tedious and time consuming, but converting at a rather miniscule rate.